CIW SOCIAL MEDIA
STRATEGIST PRACTICE
TEST 1D0-623 55
QUESTIONS
Question 1: A company replaces a one-way newspaper announcement with a post
that customers can comment on and share. Which characteristic most clearly distinguishes the social media post from traditional media?
Choices:
1) Two-way interaction between publisher and audience 2) Guaranteed higher production quality 3) Permanent control of the message by the publisher 4) No need for editorial oversight
Correct Answer: Two-way interaction between publisher and audience
Explanation: Social media is distinguished by interactive, two-way communication. Users can respond, share, and participate rather than only receive a publisher's message.Page 1
Question 2: A photo-sharing community lets users apply keywords to images so
other users can collectively classify and locate content. Which Web 2.0 concept is being used?
Choices:
1) Streaming 2) Tagging 3) VoIP 4) Mashups
Correct Answer: Tagging
Explanation: Tagging lets users attach descriptive keywords to content. When many users contribute tags, the resulting user-created classi�cation system is often called a folksonomy.
Question 3: A customer voluntarily posts a favorable review of a company's new
service without being paid or directed by the company. The review is best classi�ed as which type of media?
Choices:
1) Owned media 2) Paid media 3) Earned media 4) Internal media
Correct Answer: Earned media
Explanation: Earned media is exposure or attention gained through third parties rather than content the organization owns or placement it purchases. An unsolicited customer review is earned media.Page 2
Question 4: A restaurant sends a lunch o�er only to app users who are within two miles of a location between 11 a.m. and 1 p.m. Which mobile social media characteristics are being used most directly?
Choices:
1) Accessibility and permanence 2) Quality and reach 3) Frequency and ownership 4) Location sensitivity and time sensitivity
Correct Answer: Location sensitivity and time sensitivity
Explanation: Mobile social media can use a device's location and the current time to deliver context-sensitive messages. The o�er depends on both proximity and a speci�c time window.
Question 5: A brand publishes 20 posts in a month and those posts receive 100
shares. What is the brand's ampli�cation rate expressed as shares per post?
Choices:
1) 5 shares per post 2) 20 shares per post 3) 80 shares per post 4) 120 shares per post
Correct Answer: 5 shares per post
Explanation: Ampli�cation rate can be expressed as shares per post. Dividing 100 shares by 20 posts gives 5 shares per post.Page 3